River Island Holiday Shop Campaign

Design Kit + Asset Library

Email, Social, Web

River Island launched a dynamic holiday shop campaign aimed at solidifying its position as the go-to high street destination for vacation essentials, year-round. Tasked with curating the campaign's design elements, I crafted a comprehensive library of shapes and patterns, along with a versatile design kit demonstrating their application across various online platforms. The campaign's aesthetic revolved around vibrant colors, bold stripes, organic shapes, and patterns evoking a nostalgic 70s vibe.